From ProTrek (with Pathfinder technology), authentic outdoor gear for the serious adventurer,
comes a new Triple-sensor digital timepiece with direction, altitude, barometric pressure and
temperature sensors. Fully-loaded with modern functions, this Casio Men's Amazon Exclusive
Pro-Trek Multi-Band Solar Atomic Digital Watch is the ideal timepiece for the active man. With the
case and bezel made of durable, black resin, this sporty watch also features easy-to-use, one-button
push functions for an altimeter, barometer, and compass which uses the second hand as the compass pointer.
The black dial features a digital display. Additional functions include World Time (29 cities + UTC), 5 daily alarms,
stopwatch and a countdown timer. Plus, it features Japanese quartz movement for accurate timekeeping and
is water resistant to 330 feet (100 meters). With a comfortable, nylon strap with buckle closure and a scratch-resistant
mineral window, the Casio Men's Amazon Exclusive Pro-Trek Multi-Band Solar Atomic Digital Watch is perfect for the office
or trekking through the Himalayas--and everywhere in between. The Altitude Mode performs continuous measurements
at 5-second intervals
for the first three minutes. After that, measurements continue to be performed in accordance with either of two available setups
(every five seconds for one hour or every tow minutes for 10 hours).
The new Triple Sensor model represents the ultimate in sophisticated function and ease of operation
and is only available at Amazon.com.
With the launch of its first watch in November 1974, Casio entered the wristwatch market
at a time when the watch industry had just discovered digital technology.
As a company with cutting-edge electronic technology developed for pocket calculators,
Casio entered this field confident that it could develop timepieces that would lead the market.
In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?"
Rather than simply making a digital version of the conventional mechanical watch,
we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way.
Based on this, Casio was able to create a watch that displayed
the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week.
It was the first watch in the world with a digital automatic
calendar function that eliminated the need to reset the calendar due the variation in month length.
Rather than using a conventional watch face and hands, a digital liquid crystal display
was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON,
the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim
as a groundbreaking product that represented a complete departure from the conventional wristwatch.
Casio transformed the concept of the watch — from a mere timepiece to an information device for
the wrist — and undertook product planning based on this innovative idea.
We developed not only time functions such as global time zone watches, but also other radical
new functions using Casio’s own digital technology, including calculator and dictionary functions,
as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor.
The memory-function watches became our DATA BANK product series,
while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude,
atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that
a watch is a fragile piece of jewelry that needs to be handled with care,
and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch.
Using a triple-protection design for the parts, module, and case,
the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking.
Its practicality was immediately recognized, and its unique look,
which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s.
The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below),
and new materials for even better durability. By always employing the latest technology,
and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance
of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular,
the radio-controlled function represents a revolution in time-keeping technology similar to the impact created
when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity,
miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.
